The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Learn more about us

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Contact now

Subscribe to our newsletter!

More from our blog

See all posts

Bonjour tout le monde !

Bienvenue sur WordPress. Ceci est votre premier article. Modifiez ou supprimez-le, puis…
Continue reading

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound…
Continue reading
Prev. Post
All Posts
Next Post
No Comments

  1. Pingback: Anonyme

  2. Pingback: Anonyme

  3. Pingback: Anonyme

  4. Pingback: Anonyme

  5. Pingback: Anonyme

  6. Pingback: Anonyme

  7. Pingback: Anonyme

  8. Pingback: Anonyme

  9. Pingback: Anonyme

  10. Pingback: Anonyme

  11. Pingback: Anonyme

  12. Pingback: Anonyme

  13. Pingback: Anonyme

  14. Pingback: Anonyme

  15. Pingback: Anonyme

  16. Pingback: Anonyme

  17. Pingback: Anonyme

  18. Pingback: Anonyme

  19. Pingback: Anonyme

  20. Pingback: Anonyme

  21. Pingback: Anonyme

  22. Pingback: Anonyme

  23. Pingback: Anonyme

  24. Pingback: Anonyme

  25. Pingback: Anonyme

  26. Pingback: psy.w-495.ru

  27. Pingback: sildenafil 50mg price

  28. Pingback: generic cialis price

  29. Pingback: cialis prices

  30. Pingback: average cost of cialis

  31. Pingback: viagra 100mg price per pill

  32. Pingback: 50mg viagra

  33. Pingback: viagra 100mg street price

  34. Pingback: wikinlp

  35. Pingback: wikinlp.ru

  36. Pingback: Anonyme

  37. Pingback: Anonyme

  38. Pingback: Anonyme

  39. Pingback: Anonyme

  40. Pingback: Anonyme

  41. Pingback: Anonyme

  42. Pingback: Anonyme

  43. Pingback: Anonyme

  44. Pingback: Anonyme

  45. Pingback: Anonyme

  46. Pingback: viagra ohne rezept

  47. Pingback: cialis genérico precio en farmacias

  48. Pingback: viagra generico

  49. Pingback: Anonyme

  50. Pingback: Anonyme

  51. Pingback: Anonyme

  52. Pingback: Anonyme

  53. Pingback: Anonyme

  54. Pingback: Anonyme

  55. Pingback: Anonyme

  56. Pingback: Anonyme

  57. Pingback: Anonyme

  58. Pingback: Anonyme

  59. Pingback: Anonyme

  60. Pingback: Anonyme

  61. Pingback: Anonyme

  62. Pingback: Anonyme

  63. Pingback: Anonyme

  64. Pingback: Anonyme

  65. Pingback: Anonyme

  66. Pingback: Anonyme

  67. Pingback: Anonyme

  68. Pingback: Anonyme

  69. Pingback: Anonyme

  70. Pingback: Anonyme

  71. Pingback: Anonyme

  72. Pingback: Anonyme

  73. Pingback: Anonyme

  74. Pingback: Anonyme

  75. Pingback: Anonyme

  76. Pingback: Lider

  77. Pingback: dizain-cheloveka-manifestor.ru

  78. Pingback: hdmy.ru

  79. Pingback: HumanDesign2028.ru

  80. Pingback: youtube-videos

  81. Pingback: fedex kamagra bez vězení

  82. Pingback: discount xifaxan generic vs brand name

  83. Pingback: discount avodart us pharmacies

  84. Pingback: cheapest buy itraconazole generic drug

  85. Pingback: how to order staxyn cheap info

  86. Pingback: generic fildena sildenafil canadian co no prescription

  87. Pingback: discount gabapentin cheap info

  88. Pingback: ordering flexeril cyclobenzaprine no prescription online

  89. Pingback: discount enclomiphene generic next day delivery

  90. Pingback: sans ordonnance kamagra naturel

  91. Pingback: Buy rifaximin on line no perscription

  92. Pingback: online order androxal cheap store

  93. Pingback: dizain cheloveka

  94. Pingback: human design

  95. Pingback: axbb.ru

  96. Pingback: tiktok

  97. Pingback: groups

  98. Pingback: professorkorotkov.ru

  99. Pingback: psycholog-korotkov.ru

  100. Pingback: psikhologvyalte.ru

  101. Pingback: here

  102. Pingback: 439W6fo

  103. Pingback: psy

  104. Pingback: r2f.ru

  105. Pingback: xblx.ru

  106. Pingback: dilts.g-u.su

  107. Pingback: sitnikov

  108. Pingback: iu0000ytre

  109. Pingback: Free-Proxy-socks5-socks4.ru

  110. Pingback: edu-url-http.ru

  111. Pingback: imkor.ru

  112. Pingback: ddfr.ru

  113. Pingback: pstat

  114. Pingback: djss.ru

  115. Pingback: iwbc.ru

  116. Pingback: site

  117. Pingback: vxi.su

  118. Pingback: raso.su

  119. Pingback: hdorg2.ru

  120. Pingback: 9gm.ru

  121. Pingback: 10000

  122. Pingback: biznes kniga

  123. Pingback: generic beclomethasone, dipropionate

  124. Pingback: generic fluticasone, salmeterol

  125. Pingback: astralean online

  126. Pingback: prednisolone 5mg

  127. Pingback: jeux casino en ligne

  128. Pingback: is it safe to buy viagra over the internet

  129. Pingback: a cheap viagra

  130. Pingback: cialis 20mg dosage

  131. Pingback: tadalafil neuraxpharm 20mg

  132. Pingback: buy topamax uk

  133. Pingback: allegra pills used

  134. Pingback: buy norvasc 2023

  135. Pingback: colchicine price

  136. Pingback: generic diltiazem

  137. Pingback: real fake cialis 20mg

  138. Pingback: where to buy lasix

  139. Pingback: prilosec cheap

  140. Pingback: nexium generic

  141. Pingback: tadalafil 20 mg abz

  142. Pingback: januvia discount card

  143. Pingback: cialis 20mg cost at cvs

  144. Pingback: how much does cialis 20mg cost

  145. Pingback: cialis 20 e pressione alta

  146. Pingback: olanzapine 7.5mg

  147. Pingback: methotrexate cheap

  148. Pingback: buy lipitor online

  149. Pingback: generic protonix

  150. Pingback: lasix furosemide order

  151. Pingback: buy toradol

  152. Pingback: ketorolac

  153. Pingback: how can i buy naltrexone

  154. Pingback: allopurinol-ratiopharm 300 mg tabletten

  155. Pingback: buy allopurinol online no prescription

  156. Pingback: buy buspar 2023

  157. Pingback: buy zofran no prescription

  158. Pingback: fluticasone ointment salem

  159. Pingback: buy rosuvastatin 2023

  160. Pingback: generic lamictal

  161. Pingback: cetirizine 2023

  162. Pingback: generic meclizine

  163. Pingback: where to order clonidine online

  164. Pingback: free casino no deposit win real money uk

  165. Pingback: best free real money casino no deposit welcome bonus

  166. Pingback: tadalafil sublingual 20 mg vidalista

  167. Pingback: online casino poker real money electronic transfer deposit

  168. Pingback: online casino registered with nj real money

  169. Pingback: cheap hyzaar (losartan + hydrochlorothiazide)

  170. Pingback: wellbutrin generic

  171. Pingback: cuanto sale el diclofenaco

  172. Pingback: lisinopril 2.5mg

  173. Pingback: where to buy tizanidine

  174. Pingback: buy prednisone online

  175. Pingback: promethazine 2023

  176. Pingback: buy metformin online

  177. Pingback: where can i buy benadryl for my dog

  178. Pingback: fluoxetine generic

  179. Pingback: cialis 20 mg generico

Leave a Comment