The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: is it safe to buy viagra over the internet

  2. Pingback: a cheap viagra

  3. Pingback: cialis 20mg dosage

  4. Pingback: tadalafil neuraxpharm 20mg

  5. Pingback: buy topamax uk

  6. Pingback: allegra pills used

  7. Pingback: buy norvasc 2023

  8. Pingback: colchicine price

  9. Pingback: generic diltiazem

  10. Pingback: real fake cialis 20mg

  11. Pingback: where to buy lasix

  12. Pingback: prilosec cheap

  13. Pingback: nexium generic

  14. Pingback: tadalafil 20 mg abz

  15. Pingback: januvia discount card

  16. Pingback: cialis 20mg cost at cvs

  17. Pingback: how much does cialis 20mg cost

  18. Pingback: cialis 20 e pressione alta

  19. Pingback: olanzapine 7.5mg

  20. Pingback: methotrexate cheap

  21. Pingback: buy lipitor online

  22. Pingback: generic protonix

  23. Pingback: lasix furosemide order

  24. Pingback: buy toradol

  25. Pingback: ketorolac

  26. Pingback: how can i buy naltrexone

  27. Pingback: allopurinol-ratiopharm 300 mg tabletten

  28. Pingback: buy allopurinol online no prescription

  29. Pingback: buy buspar 2023

  30. Pingback: buy zofran no prescription

  31. Pingback: fluticasone ointment salem

  32. Pingback: buy rosuvastatin 2023

  33. Pingback: generic lamictal

  34. Pingback: cetirizine 2023

  35. Pingback: generic meclizine

  36. Pingback: where to order clonidine online

  37. Pingback: free casino no deposit win real money uk

  38. Pingback: best free real money casino no deposit welcome bonus

  39. Pingback: tadalafil sublingual 20 mg vidalista

  40. Pingback: online casino poker real money electronic transfer deposit

  41. Pingback: online casino registered with nj real money

  42. Pingback: cheap hyzaar (losartan + hydrochlorothiazide)

  43. Pingback: wellbutrin generic

  44. Pingback: cuanto sale el diclofenaco

  45. Pingback: lisinopril 2.5mg

  46. Pingback: where to buy tizanidine

  47. Pingback: buy prednisone online

  48. Pingback: promethazine 2023

  49. Pingback: buy metformin online

  50. Pingback: where can i buy benadryl for my dog

  51. Pingback: fluoxetine generic

  52. Pingback: cialis 20 mg generico

Leave a Comment